START HERE, CHOOSE THE PLAN THAT BEST FITS YOU

What's the best diet? The one you'll follow. Choose a plan that you know works for you and that you can commit to. The Vertical Diet is simple, sensible, and sustainable. Let us help you make the necessary lifestyle changes to keep you happy and healthy long term. 

1-month

$ 495

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3-months

$ 299/mo

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6-months

$ 199/mo

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30-MINUTE PHONE CONSULTATION WITH STAN EFFERDING

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60-MINUTE PHONE CONSULTATION WITH STAN EFFERDING

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30-MINUTE PHONE CONSULTATION WITH STAN EFFERDING

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60-MINUTE PHONE CONSULTATION WITH STAN EFFERDING

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WHAT'S INCLUDED?

WHAT'S INCLUDED?

all training comes with a free copy of the vertical Diet & Peak Performance 3.0 ebook

weekly check-ins to evaluate progress

lose fat

improve sleep

improve digestion

rEDUCE HUNGER

DECREASE BLOOD PRESSURE/SUGARS

blood test (optional)

- INSTRUCTIONS

- REVIEW RESULTS

supplements

gain muscle

balance hormones

EXERCISE/TRAINING PROGRAM

INJURY REHABILITATION

INCREASE ENERGY/STAMINA/ENDURANCE

SPECIFIC DIET PLAN

- CALORIES

- MACRONUTRIENTS

- MICRONUTRIENTS

- MENU PLANS 

- GROCERY SHOPPING LIST

vertical diet transformations

vertical diet world class athletes

vertical diet testimonials

"Just got my blood work back and it was perfect. My doctor was astounded. A1C was 6.2, TEST was 934, cholesterol was perfect, blood pressure was 119/79, and weight was 242 and last time I was there the weight was pushing 260. A healthy diabetic all due to the vertical diet!"
- COLE B
"Stan! Wife and I just completed our second week of Vertical diet. She is pregnant with our first child and I'm a medically retired veteran with severe gastric trauma. This is the only diet that doesn't give me horrible stomach cramps, no nausea, reflux, and first time in a year I could lift 5 days a week without stopping for stomach issues. Wife had blood work done and what were low vitamin levels a month ago are now normal. looks like i'll be making a vertical baby mash when Alice pops. Thank you!"
- WILL H
"Thanks so much for the vertical diet! I've only been doing this for 4 days but what a difference those 4 days have made in my life. I've always struggled keeping energy throughout the day then getting home to be with my kids. On day 2 I noticed a huge difference! The energy I had lasted throughout the day and I didn't feel like I needed to take a preworkout before the gym either! Thank you so much!
- JEFF
"Stan, I have to say this diet works. My blood pressure is normally on the higher side, especially after starting trt. Around 148/90. Today it was 122.72. Just over a week of the diet. Thanks!"
- JUSTIN
"Down 14 pounds and my blood pressure today was 110/82, 47 year old male. Vertical Diet is king."
- MICHAEL
Stan, I want to let you know the vertical diet has changed my life. I've suffered from ulcerative colitis for about 5 years having painful diarrhea as much as 20 times a day on a daily basis for the entire duration...Since getting on the vertical diet for the last 2 months everything has changed. I AM COMPLETELY NORMAL NOW!!!
- ANONYMOUS
"...I know I keep sending updates but things keep improving. Went to see my nephrologist this morning and my kidneys, in my doctors words, "have never been healthier" and my BP went from 150/90 to 120/70, NO MEDS. Going vertical is the best choice I've made for my health."
- DEVLIN
"Stan. Just wanted to say I've followed your diet and training advice for quite a long time and you've helped me get rid of 60lbs of fat, gain muscle and strength and be the fittest I've ever been. I'm strong, lifts keep improving but fat keeps going down, the salt and vitamin D advice along with your diet advice has helped massively."
-PAUL T

Faq's

Do I need to be an athlete or competitor to buy coaching?

Not at all! Stan has helped thousands of dad bods, soccer moms, and people who just want to be healthier in general. Check out our testimonies to read their stories. 

Do I have to sign a contract for any of the training packages?

Nope! The monthly subscriptions can be cancelled at any time and there are no fees associated with cancelling. 

I just purchased a training package, now what?

Once you purchased training the first thing you will want to do is fill out your questionnaire. This will help Stan create a personalized nutrition/training package for you depending on your goals. Please try and do this a soon as possible! Next, you will want to review the Vertical Diet & Peak Performance 3.0 ebook. Stan will reach out to you when the questionnaire is complete to start your training. The questionnaire link and 3.0 ebook will be located in your stanefferding.com account under "my downloadable files".

Can I have an over the phone consultation?

Absolutely! We offer 30-minute and 60-min phone consultations if you would like to speak with Stan over the phone. Please make sure you include your phone number in your order when you do order and Stan will reach out to you to schedule a date and time. 

Is a blood test required when purchasing coaching?

Not at all! The blood test does help Stan identify deficiencies that you may have and allows him to give a more specific plan for your body. However, it is not required in order to become a client. If you do have a blood test he can go over those results with you and give you proper instructions on how to address any high or low markers, if any.